According to United Press International (UPI), Palcohol is “an alcoholic powder that comes in flavors including Cosmopolitan and Kamikaze.” You read that correctly. Powdered alcohol, may be coming soon to a store near you.
Products like this fly in the face of the work FAAR and other organizations have done for decades to educate individuals about responsible alcohol consumption. Sprinkling a powder on to food without understanding its impact on impairment, carrying it into a venue that has chosen not to offer alcohol and consuming it in untested ways can only result in unfortunate consequences.
Responsible product innovation can provide an important platform for understanding consumer preferences and responding to consumer demands. Even though TTB is reversing course on their approval, we don’t see how Palcohol and responsible fit together.
Lisa Graham Keegan
Chair, National Advisory Board, Foundation for Advancing Alcohol Responsibility